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At Ignite Strategies, we apply a journey model to optimize customer and client aquisition and retention: Mindful of the entire customer experience, the customer journey from start to finish – from Awareness to Close. This outlines a series of steps, which tells the story of the path that the customers or clients take while experiencing your company’s product or service. We’re not content with only bringing clients in the door, we want them to stay – and better yet, bring more.

These take different shapes at every business – this one is developed for a multi-level B2B2C cycle of transactions:

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