Strategic Errors: Get Your Target Market Right!
So many businesses, across all stages and sizes, find themselves hitting an invisible barrier. The core issue? A fundamental misalignment in understanding their target market.Read More →
So many businesses, across all stages and sizes, find themselves hitting an invisible barrier. The core issue? A fundamental misalignment in understanding their target market.Read More →
Getting Back to Our Roots: Why Ignite Strategies’ Mission Matters More Than Ever In the ever-evolving landscape of small and medium-sized businesses (SMBs), the journey towards growth and success is fraught with challenges. At Ignite Strategies, a recent period of reflection has reaffirmed our commitment and a return to ourRead More →
Achieving strong results in your market requires more than perseverance and a great product. It calls for a strategic combination of knowledge, action, innovation, and mindset. “The Four A’s of Contemporary Sales: Acumen, Activities, Automation, and Attitude” offers a comprehensive framework designed for businesses looking to excel beyond their competition and foster excellence in their approach.Read More →
In many growing businesses, the Founder or CEO is often the primary rainmaker, a scenario that, while initially vital, eventually becomes a significant bottleneck for scaling sales. In fact, the same characteristics that lead a founder to succeed in the startup phase of a business, then hampers their growth going forward. Read More →
In the business landscape, fostering accountability within an organization is not just beneficial—it’s essential for sustainable success. Accountability ensures that every team member, from executives to entry-level employees, is committed to achieving shared goals, driving innovation, and upholding standards of excellence. Read More →
Did you know that a consultative sales process mirrors the myths and legends that human beings have told each other for millennia? The tales we’ve told since the dawn of man, whether around the campfire, in plays, or on the silver-screen inform and frame our worldview. These myths and theirRead More →
Did you know that buyers are more than 2/3rds of the way through their decision-making process before they connect with a salesperson? How can you make sure that your sales representative or team is equipped to respond proactively and quickly to the needs of the customer or client? Maybe you’veRead More →
Content Marketing Overload Monday morning, and I open my email for the first time since Friday late afternoon, only to find my inbox overflowing with—how shall I put it gently?—JUNK! Actually, it’s not all junk. In many cases, it’s useful information. Stuff I want to read. Information I feel likeRead More →
We pay attention to the big flashy headlines. It’s human nature: “Shark attacks swimmer off Florida Coast!” Big, intense, and rare threats like these dominate our imagination and change our behavior. We may cancel our beach vacation this summer. Or end up just relegating ourselves to the shore, unable toRead More →
You’re hearing about chatbots, artificial intelligence, machine learning, constant changes in SEO. These are all good. These are all important. But what is the winning strategy for 2019? Simple: everything. Our attention (as individuals) has never been scattered. We are inundated with information overload: on television, YouTube, Facebook, Twitter, Instagram,Read More →
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