You bought a booth at a trade show. You invested in promotional materials, decorations, banner, tablescaping, handouts, print collateral, and more. You and your team spent hour upon and hour standing in a convention center talking to people as they came by, fingers crossed, hoping that you looked inviting enough.
Are you aware of population and cultural trends and trajectories? Are you paying attention to the dynamics of the market in your city? Did you know that from 2014 to 2015, the foreign-born or immigrant population grew by 9% in the St. Louis metropolitan area, to 129,559? Did you know this
The other day I had coffee with a recent college graduate, embarking upon an entrepreneurial career in music composition and recording about which she is very excited. In the course of the conversation we discussed her career aspirations, goals and dreams. Her enthusiasm and excitement was contagious. After listening to