Recently, we were re-working the color palette for Ignite Strategies: the business cards, the website, the letterhead, the process documents, the strategy documents. Everything. I was knee-deep in the exploration of different themes and schemes, trying to find the perfect fit, the perfect combination of colors to represent our growing
Did you know that a consultative sales process mirrors the myths and legends that human beings have told each other for millennia? The tales we’ve told since the dawn of man, whether around the campfire, in plays, or on the silver-screen inform and frame our worldview. These myths and their
Did you know that buyers are more than 2/3rds of the way through their decision-making process before they connect with a salesperson? How can you make sure that your sales representative or team is equipped to respond proactively and quickly to the needs of the customer or client? Maybe you’ve
Content Marketing Overload Monday morning, and I open my email for the first time since Friday late afternoon, only to find my inbox overflowing with—how shall I put it gently?—JUNK! Actually, it’s not all junk. In many cases, it’s useful information. Stuff I want to read. Information I feel like
We pay attention to the big flashy headlines. It’s human nature: “Shark attacks swimmer off Florida Coast!” Big, intense, and rare threats like these dominate our imagination and change our behavior. We may cancel our beach vacation this summer. Or end up just relegating ourselves to the shore, unable to
You’re hearing about chatbots, artificial intelligence, machine learning, constant changes in SEO. These are all good. These are all important. But what is the winning strategy for 2019? Simple: everything. Our attention (as individuals) has never been scattered. We are inundated with information overload: on television, YouTube, Facebook, Twitter, Instagram,
As soon as I graduated college, my time availability to learn the latest information began to diminish. That time and energy was replaced by minutiae of work at my first job, then soon further moved aside by more responsibility at work, marriage, children, job transitions, and networking. This left little
You bought a booth at a trade show. You invested in promotional materials, decorations, banner, tablescaping, handouts, print collateral, and more. You and your team spent hour upon and hour standing in a convention center talking to people as they came by, fingers crossed, hoping that you looked inviting enough.