You’re hearing about chatbots, artificial intelligence, machine learning, constant changes in SEO.
These are all good. These are all important.
But what is the winning strategy for 2019? Simple: everything.
Our attention (as individuals) has never been scattered. We are inundated with information overload: on television, YouTube, Facebook, Twitter, Instagram, Snapchat, broadcast radio, digital radio, Google display ads, Google PPC ads, phone calls, text messages, search results, billboards, mail, newspapers, magazines, websites….. the input is overwhelming and from EVERYWHERE, ALL THE TIME!
And, we communicate through many different channels: phone, email, text, Facebook Messenger, some use LinkedIn. And of course there are instances in which good old’ fashioned mail is the only option.
There is no cure-all, cutting edge tool or method that is going to blow the top off your business. Instead the answer is conceptually simple, yet challenging to execute:
- Clearly identify your primary, secondary and tertiary target markets with focus and specificity.
- Build multi-channel campaigns that access these target markets through as many communication channels as possible.
What does that mean? It means you must continually:
- Implement SEO and its associated lead capture
- Create effective PPC campaigns
- Engage in face-to-face business networking
- Remain active on social media
- Send out e-newsletters
- Place phone calls
- Send follow-up texts
- Use direct mail
What is the common element to all of these channels? Consistent branding and visuals, combined with compelling content. Check out our infographic on content over HERE.
So, what does a multi-channel lead generation campaign look like?
Check out this sample template for a 60 day sales campaign to a defined market, based on a prospecting list, creating 16 touches via 6 different communication channels:
The details to flesh out a comprehensive strategy like this spring from the core product or service, the core messaging surrounding that product or service, and the target market.
Is that a lot of work? For sure.
Does that require a lot of coordination? Absolutely.
Does that require a lot of discipline? It certainly does.
But your competition will do it, if they haven’t already. You need a team on your side, working all of these channels on your behalf. That’s where we come in.
Contact Ignite Strategies today to build an effective multi-channel campaign to pursue your best opportunities!