Some love it, some hate it, but swag has long been a staple of business development and can play a valuable role in a multi-channel marketing and sales campaign. File this list and go over these notes the next time you evaluate swag for your team and clients: Is itRead More →

Meaning 1: The art of using a string of trendy buzzwords in a manner to give the impression of deep understanding of a subject, while obfuscating the substance in a manner to overwhelm the listener and gain a superior standing in a dialogue, likely involving sales, consulting or technology. Meaning 2: To muddle human perception, typically by direct frontal lobe assault, with an avalanche of corporate jargon and near-words.

When a speaker launches into a series of statements inundated with jargon and buzz, it has several effects: The listener feels under-educated and under-informed for not understanding the subject matter. Nobody really understands one another, in which case nothing good can come of it. One of the greatest ways toRead More →

Have you ever managed departments who point the finger at others, passing the buck, rejecting responsibility and accountability? Of course you have. As organizational structures gain in size, siloes begin to take hold, even at the smallest groupings of employees allocating responsibilities and tasks. Seldom does a challenge or problem lieRead More →