You bought a booth at a trade show. You invested in promotional materials, decorations, banner, tablescaping, handouts, print collateral, and more. You and your team spent hour upon and hour standing in a convention center talking to people as they came by, fingers crossed, hoping that you looked inviting enough.
Cults – people slip into them, become admiring sycophants, develop rituals and admonitions surrounding a reverence towards them. Its a frightful thought, but easier than we realize. There are key catch phrases, which when repeated, indicate that someone belongs to a sect of some sort, that they idolize and devote
Be thorough. Take your time. Dot your “i’s” and cross your “t’s.” Make sure your processes for revisions, proofing, and reviewing are fully built and make sure everything is working properly, before you make the same embarrassing mistake that someone sent to my inbox the other day: [content_container max_width=’400′ align=’center’]Hi Example
The other day I had coffee with a recent college graduate, embarking upon an entrepreneurial career in music composition and recording about which she is very excited. In the course of the conversation we discussed her career aspirations, goals and dreams. Her enthusiasm and excitement was contagious. After listening to