Some love it, some hate it, but swag has long been a staple of business development and can play a valuable role in a multi-channel marketing and sales campaign. File this list and go over these notes the next time you evaluate swag for your team and clients: Is itRead More →
You bought a booth at a trade show. You invested in promotional materials, decorations, banner, tablescaping, handouts, print collateral, and more. You and your team spent hour upon and hour standing in a convention center talking to people as they came by, fingers crossed, hoping that you looked inviting enough.Read More →
Or, how to discover a love for this mysterious form of sales and marketing.Read More →
And why does it matter? Click the arrows to slide through and learn more.Read More →