Some love it, some hate it, but swag has long been a staple of business development and can play a valuable role in a multi-channel marketing and sales campaign. File this list and go over these notes the next time you evaluate swag for your team and clients: Is itRead More →
What if there is another way that will increase profits, increase your existing team’s commissions, and increase your market share? Is hiring a new salesperson the only solution?Read More →
You bought a booth at a trade show. You invested in promotional materials, decorations, banner, tablescaping, handouts, print collateral, and more. You and your team spent hour upon and hour standing in a convention center talking to people as they came by, fingers crossed, hoping that you looked inviting enough.Read More →
We’re entering the first days of spring training for baseball season – truly the most refreshing days of the year. Why? All of the mistakes of the past can be left behind, and we can look to the future. No matter how poorly a player and team performed in theRead More →
Or, how to discover a love for this mysterious form of sales and marketing.Read More →
Have you ever managed departments who point the finger at others, passing the buck, rejecting responsibility and accountability? Of course you have. As organizational structures gain in size, siloes begin to take hold, even at the smallest groupings of employees allocating responsibilities and tasks. Seldom does a challenge or problem lieRead More →