Did you know that buyers are more than 2/3rds of the way through their decision-making process before they connect with a salesperson? How can you make sure that your sales representative or team is equipped to respond proactively and quickly to the needs of the customer or client? Maybe you’veRead More →
Content Marketing Overload Monday morning, and I open my email for the first time since Friday late afternoon, only to find my inbox overflowing with—how shall I put it gently?—JUNK! Actually, it’s not all junk. In many cases, it’s useful information. Stuff I want to read. Information I feel likeRead More →
We pay attention to the big flashy headlines. It’s human nature: “Shark attacks swimmer off Florida Coast!” Big, intense, and rare threats like these dominate our imagination and change our behavior. We may cancel our beach vacation this summer. Or end up just relegating ourselves to the shore, unable toRead More →
You’re hearing about chatbots, artificial intelligence, machine learning, constant changes in SEO. These are all good. These are all important. But what is the winning strategy for 2019? Simple: everything. Our attention (as individuals) has never been scattered. We are inundated with information overload: on television, YouTube, Facebook, Twitter, Instagram,Read More →
Some love it, some hate it, but swag has long been a staple of business development and can play a valuable role in a multi-channel marketing and sales campaign. File this list and go over these notes the next time you evaluate swag for your team and clients: Is itRead More →
You’ve invested money in SEO, and that fancy new CRM, but the phones still just aren’t ringing. The emails aren’t coming in. Somehow, your great new product or service still isn’t jumping off the shelf. So, where are you going awry? When meeting with people, these are the top 6Read More →
What if there is another way that will increase profits, increase your existing team’s commissions, and increase your market share? Is hiring a new salesperson the only solution?Read More →
As soon as I graduated college, my time availability to learn the latest information began to diminish. That time and energy was replaced by minutiae of work at my first job, then soon further moved aside by more responsibility at work, marriage, children, job transitions, and networking. This left littleRead More →
You bought a booth at a trade show. You invested in promotional materials, decorations, banner, tablescaping, handouts, print collateral, and more. You and your team spent hour upon and hour standing in a convention center talking to people as they came by, fingers crossed, hoping that you looked inviting enough.Read More →
Cults – people slip into them, become admiring sycophants, develop rituals and admonitions surrounding a reverence towards them. Its a frightful thought, but easier than we realize. There are key catch phrases, which when repeated, indicate that someone belongs to a sect of some sort, that they idolize and devoteRead More →